The Dashboard is the home screen of Inqarvo. It shows a live summary of your store's performance — revenue, orders, customers, and top products — for the selected time period. All numbers update automatically after each data sync or file import.
The Customers page lets you understand who your buyers are and how loyal they are. It uses RFM analysis (Recency, Frequency, Monetary) to automatically group customers into segments, and cohort analysis to track how groups of customers behave over time.
| Segment | Who they are | What to do |
|---|---|---|
| 🏆 Champions | Bought recently, buy often, spend the most | Reward them, ask for reviews, involve in beta tests |
| 💚 Loyal | Regular buyers with solid spend | Upsell, loyalty program, early access |
| 🌱 Promising | Recent buyers, low frequency so far | Onboarding sequence, show more products |
| 😴 At Risk | Used to buy but haven't in a while | Win-back campaign, special offer |
| 💤 Hibernating | Low score across all three dimensions | Last-chance discount or remove from active campaigns |
Cohort LTV shows the cumulative revenue generated by groups of customers acquired in the same month. Read the table left-to-right: each column is "month N after acquisition". This tells you how quickly each cohort pays back your acquisition cost and what their long-term value looks like.
The Products page helps you understand which items drive your business and which ones drag it down. The core tool is ABC analysis — a simple but powerful classification that every inventory-focused business should run regularly.
| Class | What it means | Typical share | Action |
|---|---|---|---|
| A — Stars | Top ~20% of products generating ~80% of revenue | ~20% of SKUs, ~80% of revenue | Always keep in stock, prioritise marketing budget |
| B — Steady | Moderate performers, consistent demand | ~30% of SKUs, ~15% of revenue | Monitor stock, consider bundling with A-products |
| C — Tail | Many SKUs, little contribution | ~50% of SKUs, ~5% of revenue | Consider discontinuing or reducing reorder quantities |
Gross Margin shows how much profit remains after subtracting the cost of products sold (COGS). Unlike revenue, it reflects real business health. A store with high revenue but low margin can still lose money.
Revenue Forecast uses your historical order data to predict future revenue. The model identifies your growth trend, seasonality patterns, and recent momentum to generate 30, 60, and 90-day projections.
The Returns page helps you identify which products are returned most often and understand the financial impact of refunds. A high return rate on a specific product often signals a quality issue, misleading description, or sizing problem.
The Seasonality page shows a GitHub-style heatmap of your sales activity. Each cell is one day — darker color means more orders or higher revenue. Instantly spot your busiest periods, holiday spikes, and weekly patterns.
The Weekly Report is an AI-generated narrative summary of your last 7 days. Instead of reading charts, you get a plain-language breakdown: what went well, what dropped, risks to watch, and concrete actions to take this week.
Similar to the Weekly Report but covers a full calendar month. It includes a month-over-month comparison strip showing key metrics vs. the previous month, plus AI commentary on long-term trends, customer segment shifts, and strategic priorities.
AI Chat lets you have a conversation with your business data. Instead of building reports manually, just ask a question and get an instant answer with the numbers from your actual store.
The Campaigns page lets you act on your analytics. Create targeted email campaigns based on customer segments, set up automated trigger emails, and export audiences to Facebook or Google Ads.
Integrations is where you connect Inqarvo to your data. Without at least one active integration, the analytics pages will be empty. Inqarvo supports several types of connections — choose the one that best fits your setup.
The easiest way to connect if you run a Shopify store. Data syncs automatically — no manual uploads needed.
Connect your WordPress/WooCommerce store via REST API keys.
The fastest way to get data into Inqarvo. Export a file from any platform, upload it, and the AI will automatically map your column names to Inqarvo's fields.
| Column | Required | Description | Example |
|---|---|---|---|
order_id | ✅ | Unique order number | ORD-001 |
customer_email | ✅ | Customer email | ivan@mail.ru |
ordered_at | ✅ | Order date | 2024-01-15 |
total | ✅ | Order total (number) | 3500.00 |
status | ✅ | Order status | paid |
product_title | ⬜ | Product name | Nike Sneakers |
quantity | ⬜ | Quantity | 1 |
unit_price | ⬜ | Unit price | 3500.00 |
profit_amount | ⬜ | Profit (for margin analytics) | 1200.00 |
If you manage orders in Google Sheets — Inqarvo can read them automatically every 6 hours. Just fill in your spreadsheet as usual and analytics update on their own.
Direct connection to your store or CRM database. Inqarvo reads data straight from your tables — suitable for 1C, Bitrix, custom systems.
Webhook lets your website or app send order data to Inqarvo automatically at the moment an order is placed — in real time. Works with any custom site or platform.